FAQ

WHAT ARE THE IM+T AWARDS?

The IM+T Awards recognize outstanding marketing campaigns powered by technology! The awards are the benchmark for outstanding use of tech solutions to produce stellar results in marketing, as judged by a jury of expert peers.

 

WHO SHOULD ENTER THE IM+T AWARDS?

If you create or use any of these technologies and have had outstanding results, you should enter the IM+T Awards:

  • Agile & Project Mgmt
  • APIs
  • Asset & Resource Management
  • Audience & Market Data
  • Data Science
  • Big Data
  • Business Intelligence
  • Call & Call Centers
  • Call Analytics Management
  • Channel Local Marketing
  • Chat
  • Cloud
  • Communities & Reviews
  • Content Marketing
  • Creative Design
  • CRM
  • CustomerExperience/VoC
  • Dashboards/Visualization
  • Database
  • Data Management Platforms/Customer Data Platforms
  • Digital Asset Mgmt
  • Display & Native Ads
  • Display Advertising
  • ECommerce
  • Email Marketing
  • Events & Webinars
  • Identity
  • Influencer Marketing
  • Integrated Marketing
  • Interactive Content
  • Gamification
  • Loyalty
  • Marketing Analytics
  • Marketing Apps
  • Marketing Automation
  • Marketing Data
  • Marketing Resource
  • Mobile App Dev
  • Mobile Marketing
  • Performance & Attribution
  • Personalization
  • Platform/Suite
  • Sales Enablement
  • Search & Social Ads
  • SEO
  • Social Media Marketing
  • Tag Management
  • Testing & Optimization
  • User Mgmt
  • Vendor Data/Analysis
  • Video Ad
  • Web & Mobile Analytics
  • Web Content/Experience Management

 

WHERE DO I ENTER?

All entries must be submitted via the user-friendly, digital entry platform here.

 

WHAT IS THE COST TO ENTER?

$395 per entry before September 9th and $495 per entry thereafter.

 

WHAT ARE THE KEY DATES?

  • September 9, 2015: Entries Due
  • September 23, 2015: Late Deadline
  • October 26-27, 2015: Winners Announced at the IM+T Summit in NYC

 

HOW DO I KNOW IF I’M ELIGIBLE TO ENTER?

  • The IM+T Awards are open to marketers, agencies, suppliers, and manufacturers involved in marketing campaigns utilizing technology to drive results.
  • B-to-C and B-to-B events and campaigns are eligible.
  • Campaigns must have launched or debuted between May 1, 2014 and August 1, 2015.
  • International entries are welcome!

 

IS THERE A DISCOUNT FOR MULTIPLE ENTRIES?

Yes, There are Multiple Entry Discounts:

  • 20% off your total order on 3-to-4 entries – Use Promo Code: MULTI20
  • 35% off your total order on on 5+ entries – Use Promo Code: MULTI35

Contact Rebecca Lincks at Rlincks@accessintel.com or 301-354-1780 for more information on group discounts.

 

WHAT ARE THE ENTRY QUESTIONS?

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries! Word limits are not the suggested length – it is the maximum allowable length for each answer.

  1. Who/what was the client/brand/product/service that was the focus of the campaign?
  2. Describe the end-user client, what they do, and the industry that they serve.
  3. What were the goals of the campaign?
  4. What challenges did the team have to overcome during the course of the campaign?
  5. Describe the role technology solutions played in the campaign’s success.
  6. List any technology partners instrumental in the campaign’s effectiveness. Please include a contact for each partner listed.
  7. How did the campaign perform? What were the results? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized.

 

DO I NEED TO PROVIDE RESULTS? HOW DO I DO THIS?

YES! Entries without any quantifiable results will be penalized. Be as specific as possible: quote a client on their satisfaction with the results, include measurable impact on sales (if applicable), include information on the brand’s commitment to the program in future years, or recap any statistics you gathered which measured the promotional marketing success. The more information you provide, the better.

 

DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?

We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 5 photos (25MB upload limit) and 1 video (80 MB upload limit, or no file limit if hosted on your own website and URL provided.)

Acceptable file types – Videos: mp4, avi, mov. Images: jpg, jpeg, png.

 

HOW DO I UPLOAD AN IMAGE OR VIDEO TO MY ENTRY?

For all uploads, first type a name for the image and then click out. An UPLOAD button should then appear to click and upload from your files.

 

HOW ARE THE IM+T AWARDS JUDGED?

Each IM+T Award category will have one overall winner. A panel of senior-level brand and agency marketing technology experts judge all categories. Judges will look for evidence of campaigns that demonstrate the following:

  • Clear strategic thinking in leveraging marketing technology
  • Innovation in leveraging marketing technology
  • Effectiveness in leveraging marketing technology
  • Winners will have succeeded in maximizing ROI and message delivery with the help of marketing technology solutions. Results must be supported.